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If you’re not paying attention to mobile optimization (also known as “mobile SEO”), you could be missing out on a huge chunk of your audience. According to Pew Research Center, about 72 percent of American adults own a smartphone and almost two-thirds now use their phones to go online. That’s a lot of people who are looking at your website through their phone—and if your site isn’t optimized for mobile devices, they might not like what they see. We’ll explain why it’s important for businesses to optimize their websites for mobile users, show you how to get started with your own optimizations, and give tips on how often you should check up on them in order to make sure everything stays running smoothly (not just on desktop but also on smartphones).

Why Mobile Optimization is Important

Mobile optimization is important for your business because it can help you achieve a number of positive outcomes. These include:

  • Increased traffic – When people use their phones to search for products or services, they’re more likely to find what they’re looking for than when using a desktop computer. Mobile search results are also generally more relevant than desktop ones, which means that when someone searches on their phone, they’re more likely to stay on your site longer and convert into customers.
  • Increased conversion rates – Your conversion rate will improve if you optimize your site so that it works well with mobile devices. For example, if someone clicks through from Google’s first page of results (which tends to be highly ranked), but then has difficulty navigating the site due to poor formatting or functionality issues related only to smartphones/tablets (e g., not being able to click buttons), then this could hurt sales conversions overall!

How to Get Started with Mobile SEO

Mobile SEO is an important part of any website’s strategy, but it can be tricky to get started. Here are some tips on how to get started with mobile optimization:

  • Make sure your site is mobile-friendly. It’s important that your site works well on all devices, including smartphones and tablets. To test whether or not this is true for your site, try using different devices (smartphone, tablet) and browsers (Chrome/Safari/Firefox). If there are any issues with display or functionality then make changes until everything looks good across all platforms.
  • Use responsive design or a responsive template in WordPress if possible so that users have an experience similar regardless of what device they’re using–this will also help them find what they’re looking for more easily! You can also use plugins like Jetpack which includes features like automatic resizing images according to screen size plus many other features like social sharing buttons too!

Make sure your website is mobile-friendly, and test it out on a variety of different devices.

Make sure your website is mobile-friendly, and test it out on a variety of different devices.

To do this, you can use Google’s Mobile-Friendly Test: This will tell you if your site is responsive and optimized for mobile devices or not. If it isn’t, there are ways to optimize your website so that it works well across all platforms–and we’ll get into those details later in this article!


If you’re looking to increase your website’s traffic and conversions, it’s important that you optimize it for mobile users. You can do this by making sure your site is mobile-friendly, testing it on different devices and platforms, and ensuring that your content is relevant to all users regardless of what device they’re using at any given time.